Imagine Northeast Iowa

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Get the Latest Scoop at Sugar Bowl Ice Cream Company in Decorah
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Get the Latest Scoop at Sugar Bowl Ice Cream Company in Decorah

On a recent trip to Decorah, I stopped by the Sugar Bowl Ice Cream Company. It's a delightful ice cream shop that really has a touch of that old-fashioned ambiance. In fact, its name is borrowed from an ice cream establishment that resided in the downtown decades ago, with remnants of the former business’s sign adorning its interior.

As I approached the cold cases full of frozen, creamy deliciousness, I knew that I had a difficult choice to make. The customer ahead of me was purchasing several pints to take home, and I’d quickly understand why. I was really taken by the creative names attached to the flavors such as Heaps of Love with Oreos, brownies, cookie dough, pecans, caramel, and chocolate ripples all in vanilla. Or Haley’s Comet with milk chocolate and vanilla ice creams with caramel ribbons and caramel truffles. My favorite name by far was the moniker of Fat Elvis given to a banana ice cream with peanut butter and chocolate chips. Wow, talk about fruit and chocolate decadence! It was hard for me to imagine, though, asking for a triple scoop cone. The single scoop cone I finally settled on was generous in proportion and I was uncertain how anyone could balance an additional two scoops on top of it. As the time to finalize a choice loomed, I decided on the interestingly named flavor, This Just Got Serious. It’s a salted caramel ice cream with sea salt fudge and salted cashews. It was a sweet and salty concoction that I won’t soon forget. It had a rich texture that reminded me a little of custard. While waffle cones and waffle dishes are available, I went for the classic cake cone. It was hands-down some of the best non-soft-serve ice cream I’ve ever sampled.

If you’re not up for a dish or cone of ice cream, they also offer some premiere shakes, such as Fatter Elvis. They even will whip up a root beer float for you. You can linger and enjoy your ice cream in the shop or perhaps take it outside and enjoy from the comfort of one of Water Street’s many benches as you do a little people-watching or just soak in the sunshine.

So, if you want to get the latest frozen scoop, you might want to stop in at Sugar Bowl Ice Cream Company. I think you’ll find yourself planning that return visit and perhaps taking home a pint or two. I know I already am.

Photo credit to Sugar Bowl Ice Cream Company.


  1. Imagine Northeast Iowa Support
    Imagine Northeast Iowa Support
    Thanks for this delicious post!
  2. RovingPatrick
    For imaginative names, Great American Popcorn Company in NewBo, Cedar Rapids has the "Exhausted Parent" flavor, filled with bourbon. With a double dip of Heaps of Love and Haley's Comet, I could become my own Fat Elvis. Sounds like a great place to visit.

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