A brand new website is aimed at getting Northeast Iowa walking! WalkNEIowa.org is stocked with tools and inspiration to help get our communities on the move. The site’s Messaging Toolkit will be helpful for community health partners, such as hospitals and physicians. Downloadable materials on WalkNEIowa.org include printable instructions for how to start a walking group or a walking school bus, as well as useful community maps featuring Calmar, Cresco, Decorah, Elkader, Guttenberg, Luther College, New Hampton, Oelwein, Waukon, and West Union.
The website is interactive and informative. It features the true walking stories of Northeast Iowans. Site creators say walking has a tremendous power to alter the health and vitality of not just individuals, but entire communities. WalkNEIowa.org’s story section will shine a spotlight on those individuals and encourage users to share their own walking stories and photos across social media by implementing the hashtag #WhyIWalkNEIA. That content will then surface, live, on WalkNEIowa.org’s homepage. Tag #WhyIWalkNEIA through May, and you’ll get entered to win a FitBit Alta.
We all know that walking helps keep people healthy. But the organizers of WalkNEIowa.org say there’s more to the story. According to their main message, a walking habit can also be about real human connection. The local project was inspired by the national “Walk More. Connect More” campaign of AmericaWalks.org. After extensive message testing, America Walks discovered that people are much more inspired to get going when they learn about walking as an opportunity to build relationships and human connection with others. The initiative hopes to help inspire users to forge connections with others, as well as to connect the dots between walking and their own mental and physical health.
Walk More. Connect More is made possible by partnership between Northeast Iowa Food & Fitness Initiative and over 30 regional partners. Connect with them on Facebook and Instagram to stay in the loop!